When it comes to travel, the beaten path is often overcrowded, overpriced, and overdone. Sure, Paris and Bali are magical, but what about the hidden gems that haven’t yet made it to every travel influencer’s Instagram feed? In 2025, it’s time to explore the underrated destinations that deserve their time in the spotlight. Here’s your insider guide to five (5) incredible, lesser known locations waiting to dazzle you.
1. Salta, Argentina
Nestled in the heart of northwest Argentina, Salta is a vibrant mix of stunning landscapes and colonial charm. Picture red rock canyons, rolling vineyards, and high-altitude salt flats that seem to stretch forever. Known as “La Linda” (The Beautiful), Salta is a foodie paradise with empanadas that will ruin you for life. Oh, and did we mention the wine? It’s home to some of the world’s best Malbec.
Top Tip: Hop on the “Train to the Clouds” for a once-in-a-lifetime ride through breathtaking Andean scenery.
2. Gjirokastër, Albania
Move over, Santorini—Albania’s Gjirokastër is the Balkan gem you didn’t know you needed. This UNESCO World Heritage site is known as the “City of Stone” for its slate-roofed Ottoman-era houses perched on steep hillsides. Explore its cobblestone streets, ancient castle, and quirky museums, then indulge in local dishes like byrek (savory pie) that’ll have you rethinking your life choices.
Top Tip: Visit in spring to enjoy the Gjirokastër Folk Festival, a lively celebration of Albanian music and dance.
3. Luang Prabang, Laos
Often overshadowed by its more famous neighbors, Luang Prabang is Southeast Asia’s best-kept secret. This sleepy town along the Mekong River combines French colonial charm with ancient Buddhist temples. The pace is slower, the people are warmer, and the sunsets are unforgettable.
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Top Tip: Wake up early to participate in the alms-giving ceremony with monks, and don’t miss the Kuang Si Falls for a refreshing dip in turquoise pools.
4. Dakhla, Morocco
Forget the bustling souks of Marrakech and head to Dakhla, a serene oasis on Morocco’s Atlantic coast. This desert-meets-sea paradise is perfect for kiteboarding, sandboarding, or just relaxing by the water. The fresh seafood will leave you speechless, and the starry desert nights? Pure magic.
Top Tip: Take a camel ride at sunset, and stay in a luxury tent for the ultimate Sahara
experience.
5. Sapa, Vietnam
While Hanoi and Halong Bay steal the limelight, Sapa is a dreamy mountain town that offers a completely different side of Vietnam. Think terraced rice fields, misty peaks, and vibrant ethnic culture. Whether you’re trekking through the Muong Hoa Valley or shopping at the local market, Sapa’s charm will leave a lasting impression.
Top Tip: Plan your visit during harvest season (September-November) for the most stunning landscapes.
Why Go Off the Beaten Path?
Travelling to underrated destinations doesn’t just give you bragging rights; it also helps support local economies without contributing to over-tourism. Plus, you’ll avoid the crowds and experience a more authentic side of travel.
So, are you ready to ditch the tourist traps and discover these hidden treasures in 2025? Start planning now because these gems won’t stay hidden forever.
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